“17” – the app. 


I was scrolling through my Instagram feed and saw a friend who posted a picture of his new account on “17”, saying that he’s checking it out after seeing so many people posting about it. Naturally I wanted to check it out and also did some research since it seemed the same as Instagram, and the old woman in me just doesn’t get why people need a new app when we also have a smooth-running one with all our friends on it (I have tried new apps that are similar and deleted it after a few hours when I accepted the fact that not enough – sometimes none – of my friends will ever use it).

So what is this “17” app? It’s pretty much an Instagram knock-off, yes, except for a live-streaming feature which helps drive traffic to your page/account, which in turn helps with earning royalties. Hold up, earn royalties? Turns out, there is some sort of an incentives program where users get a share of the profit from the ads that are on the app, since you helped drive traffic. However, from the few minutes I was actually on the app (although spent mostly browsing through the FAQ page), I wasn’t aware of any ads on the app. I guess the biggest question is whether this whole thing is a scam; and MY question is where is this profit actually coming from if there are no ads on the app, or even if there were, how come people are getting royalty shares just from receiving likes on their photos? I racked up about $0.009 from the few likes that I got but I’m also not sure how that really helped with the ads that are supposedly there. If I’m right, ads usually need to be clicked on for the host to make money, right?

To explain the incentives side more, you need to have accumulated a certain amount before you can redeem your royalties through PayPal. Apparently, no one gave any bank information at the beginning, probably thinking it might just be a scam, so the app guys (more about the founders later) set up the payout process using PayPal and supposedly users are now more confident and comfortable with the app’s incentive program. Huh.

Okay, the founder. Turns out “17” is founded by this Taiwanese celebrity Jeffrey Huang (@bigbrother on the app if you’re interested) who is doing all this to encourage people to manage and maintain their social media accounts well, again, hence the incentive program. This all sounds pretty cool, but then people started posting inappropriate contents and now the app developers need to actively seek these users out and are banning them permanently.

 

I know.

There’s more. I also realised that the App Store just experienced “its worst security breach ever” and people are saying that this “17” app is a big hack whatsit. Okay guys, firstly if it’s the App Store breach it’s not really like the developers made this app to hack your accounts or whatever, and secondly, there’s a huge list of apps that you need to worry about and it doesn’t look like “17” is on the list. Having said that, even though Instagram is not a great news source, an app called “17” is not the easiest thing to Google either. So it’s a bit hard to do your homework I supposed.

As for me, I’ve deleted the app and I’m tired of typing so here’s a list of reasons why:

  1. It’s not very well-developed; whereas Instagram is in comparison.
  2. It’s probably another hype app which doesn’t gain enough hype to convert enough of my friends for it to be worthwhile.
  3. There’s dodgy stuff there.
  4. Again, it’s not well-developed enough for me to feel like it’s worth my time considering making money off it. It’s also not going to make much money unless you have a massive following anyway; and I personally feel like there are more solid ways to make a living. This might change, ha!
  5. Honestly, this app seems to bring a pretty new concept but in reality nothing about it is authentic. It is pretty much exploiting people’s greed to make profit – no official information is found on the app regarding where the profit is really coming from, and how your royalty amount is derived. It’s pretty much saying, you use Instagram anyway, use our app which is the same except we’ll give you some money, and we use PayPal so you should trust us.

What about you? Have you used this app or even received your royalty shares? Leave a comment and let us know about your experience with “17”, or extra information about the hack!

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